A cohort-based program built on our 5 pillars: Building Trust, Storytelling, Value Creation & Protection, Negotiation, and AI-Augmented Selling. Your team learns to use AI as the vehicle, so your reps stand out precisely where automated outreach can't go.
Immersive workshop series built on one premise: negotiation begins at the first conversation, not in the redlines. Live and simulated deal negotiation workshops, role play, and frameworks for protecting margin without burning relationships. Includes a pre-engagement Executive Assessment to tailor the lab to your team's opportunities.
Leadership training to support those who own the operating rhythm of the business. Delivered as a workshop series, quarterly leadership cadence, or embedded advisory. Built custom to your team's planning cycle and tech stack.
45-60-90 mins delivered for SKO, QBRs, and leadership offsites
"EQ Where AI Can't Take You" - a contrarian, practitioner-led talk on what AI is actually doing to the craft of selling and how to stand out in the right ways.
"From Goals to Results" - a practical talk on the behaviors and habits that bring big goals to life and make the difference in your quarter and your year.
90% of training is forgotten within days. Our AI Roleplays and science-backed feedback reinforce real-world skills across body language, tone, and verbal content. Our Practice Portal provides immersive learning journeys that turn ‘soft’ skills into strategic superpowers.
Coaching is where the method becomes muscle memory. Gartner found that 72% of sellers feel overwhelmed by the sheer number of skills their job now demands, and that overwhelmed sellers are 45% less likely to hit quota. The skills that actually move the needle, like adapting in real time to a buyer and reading into what they're not saying, aren't built in a single workshop. They're built through practice in a safe environment, where repetition creates confidence.
Here's how it usually goes. Your top performer crushes their number, and the reward is a team. Same company, same logo on the badge, but a completely different job. Most of the time they get very little training or support from the organization to do it (a new title and a manager onboarding deck, anyone?).
And here's the part nobody talks about: they've been coached their entire career. Now they're the coach, and no one has shown them how.
The seller's job: out in the field building relationships, earning trust, telling the story, and taking deals through the full cycle.
The leader's job: earning the team's trust fast, coaching people to grow, building a culture people want to be part of, and running the business week over week. If the quarter starts slipping, the leader is the one who has to step in and fix it.
The team starts watching on day one. A new leader has to earn their reps' trust before asking them for anything.
Being great at closing deals is not the same as helping someone else close them. New leaders have to stop jumping in to save the deal and start building the skills of the people around them. That takes a real coaching cadence: regular 1:1s, deal and call reviews, and development plans that don't get pushed aside when the quarter heats up.
Culture is how the team shows up when no one is watching: how they share wins, help each other, and handle a tough quarter. A strong leader sets that tone and gives everyone one goal to rally around, whether that's an annual number or a mission that matters to the business, so each person can see their part in it.
Pipeline reviews, forecast calls, and 1:1s should line up with the company's marketing calendar and upcoming product releases, so the team is ready to sell what's launching. A strong cadence also brings the right executives into the deals and builds long-term relationships between leaders at both organizations.
This is the big one. When a team falls behind, a great leader doesn't wait it out. They adjust with a targeted campaign, a prospecting push, a fresh outreach play, or a contest that gets people moving. They find a way.
At the end of the day, it's about protecting their brand. Every leader has an internal reputation with their team, their peers, and their leadership team. Does your LT see a leader who gets things done, or one who explains the miss after the fact?
We coach new and developing sales leaders through the move from top performer to operator. Our founder, Stefanie Lamm, spent 7 of her 15 years in tech in sales leadership, with a history of taking underperforming teams and turning them around, including leading the #1 global team. Every engagement is built around your team's planning cycle and tech stack.
Leadership Workshop Series: hands-on sessions on building trust, coaching your team, building culture, and running the cadence.
Quarterly Leadership Cadence: we work alongside your leaders each quarter to plan, check progress, and adjust before the number is at risk.
Embedded Advisory: ongoing coaching for leaders while the quarter is happening, not after it ends.
First-time managers, newly promoted front-line leaders, and the CROs and enablement leaders who support them.
Your team didn't miss end of year in December. They missed in the weeks nobody inspected. Let's build leaders who can operate.
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