Over 25 years of sales experience

Before enterprise software, I learned to sell the hard way: cars, whole selling, timeshares, real estate, and artist management. No CRM, no SDR support, no pay without a sale, no brand name opening doors, no social media accounts, no iphones. I simply mastered the ability to connect, build trust quickly, understand what someone actually needed, and ask for the sale.

That foundation is what I brought into tech, and what made the difference. Over a 15-year enterprise career at Salesforce, Gartner, MuleSoft, and Workday, I've sold into the some of the world's largest organizations, led sales teams through hypergrowth, and generated over $100M in total software contract value across complex, multi-stakeholder deals.

I didn't become a sales coach because I read the books, though I do love to read. I became one because I've been in the room, I know the gaps,  and I understand what separates the reps who perform occasionally from the ones who perform consistently.